you might need some details about web technologies or other elements that are useful in any online journey.

you can find below explanations to the most common terms and how I can add value for you.

Website Components Explained

Customizing colors to be used throughout the site & customizing how the text will look: fonts, font dimensions, font sizes for titles, headings, texts

The website should look good and function on all devices, so the structure should allow this.

Based on the needs, the theme can be chosen having the mobile look into perspective and construct it to offer the same elements on bigger screens, or the other way around

It is important to keep track of your visitors and this is the easiest way to do it. This way you can see who are your visitors, what they are looking for and what areas can be further impoved.

A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites.

Adding keywords and defining what the search engines should find on the website is made easy by these plugins and the website will benefit from this added functionality.

All websites are crawled by bots. If they find an unprotected one they will start sending mails and comments through the website interface. This is not only annoying but also can make the overall functionality to suffer.

Sections on your site are the main areas that your visitors will look for the information they need. The sections can have one more pages.

The pages are static one-off type documents used to display the information that needs to be served to the users.

Posts are for timely content. They have a publish date and are displayed in reverse chronological order on your blog page. They are used to add great content to the website, to promote certain areas of the business or just to add a personal dimension to the site.

Your content should be easily shareable. Social Media icons will allow the visitor to share the link on the desired platform.

It became a mandatory part of any website and form that asks for private details like email, name or anything else. It has to be in place, it has to give all the necessary details so an user will take an educated decision about providing you their personal details.

Mandatory: it makes the user aware of the data collected when browsing a site. The user may opt-out.

The photos or videos are enriching the user experience. They should present the visual information in an easy to navigate and attract attention


WordPress is a free Content Management System that can be used to customize any type of website, with numerous possibilities to extend the features and functionalities.
I love it for a number of reasons and I am sure this is the solution for most websites requests.

Building a WordPress website gives all the tools needed to create good quality online content, promote it by SEO means, gather subscribers, Social Media sharing opportunities.
WordPress is also really user friendly: you need no technical expertise to administer it – adding content, modifying it, posting your new videos or images.

You have your expertise, I have mine. Setting up a website is more than watching a tutorial and ticking tasks off a list.
I have the knowledge and experience that make the process efficient, I know what works for each particular case (so no guess work is involved), I make everything look easy for you.
You should invest your time wisely: in your business.

If you need more details, you can find theme here.

Website Content

The main website sections that all websites should have are:

  • homepage
  • presentation of services or products – “what we do” section
  • about us section
  • contact section
  • dynamic section of content
  • specialized section

Read more about Website Content Sections

Online Marketing

You need these two main components to be able to talk about online marketing:

  1. Online Presence
    • Your website: desktop and mobile versions
    • All social media sites (LinkedIn, Facebook, Twitter, Instagram, YouTube etc.)
    • Office or store locations (Google Maps)
    • Directory listings (local or global) Online reviews (Google, Yelp, forums, Facebook reviews)
    • Digital content
  2. Digital Marketing
    • Email Marketing
    • Social Media Marketing
    • Search Engine Optimization (SEO)
    • Display Advertising
    • Search Engine Marketing (SEM)
    • Events & Webinars
    • A/B Testing & Website Optimization
    • Content Marketing
    • Video Marketing
    • Marketing Analytics
    • Customer Relationship Management (CRM)
    • and more…
Our Process

we define together your needs, your expectations, the restrictions

your products and services get a voice

we plan the digital solution

we draw a map that your potential customers can easily follow to reach you

I prototype, we communicate, I incorporate your feedback

we define a tone of the online voice​

I develop, add content - images, texts, functionality, build interactive elements

you provide feedback

we test, I optimize and we LAUNCH

I train you to do your own edits and I show you how to use the overall system

I maintain the online solution

you have a business to run, I have the expertise to make sure that you are up to date in terms of security and technology.

WordPress website interconnected with design and marketing
WordPress website components interconnected from design to marketing campaign