Customizing colors to be used throughout the site & customizing how the text will look: fonts, font dimensions, font sizes for titles, headings, texts

The website should look good and function on all devices, so the structure should allow this.

Based on the needs, the theme can be chosen having the mobile look into perspective and construct it to offer the same elements on bigger screens, or the other way around

It is important to keep track of your visitors and this is the easiest way to do it. This way you can see who are your visitors, what they are looking for and what areas can be further impoved.

A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites.

Adding keywords and defining what the search engines should find on the website is made easy by these plugins and the website will benefit from this added functionality.

All websites are crawled by bots. If they find an unprotected one they will start sending mails and comments through the website interface. This is not only annoying but also can make the overall functionality to suffer.

Sections on your site are the main areas that your visitors will look for the information they need. The sections can have one more pages.

The pages are static one-off type documents used to display the information that needs to be served to the users.

Posts are for timely content. They have a publish date and are displayed in reverse chronological order on your blog page. They are used to add great content to the website, to promote certain areas of the business or just to add a personal dimension to the site.

Your content should be easily shareable. Social Media icons will allow the visitor to share the link on the desired platform.

It became a mandatory part of any website and form that asks for private details like email, name or anything else. It has to be in place, it has to give all the necessary details so an user will take an educated decision about providing you their personal details.

Mandatory: it makes the user aware of the data collected when browsing a site. The user may opt-out.

The photos or videos are enriching the user experience. They should present the visual information in an easy to navigate and attract attention