First things first: before talking about WordPress, there are a few terms that are used when talking about creating a website for an organization:
“A content management system or CMS is a software that facilitates creating, editing, organizing, and publishing content.”
“Website builders are tools that typically allow the construction of websites without manual code editing.”
One thing to note is that sometimes the content management systems are not distinguished from website builders, especially for people that have little to no experience with the online services available out there. The two are really different, as their purpose is different.
A page builder is centered on the visual aspect, offering usually in one package everything: domain name, hosting, ready made blocks and sections that are visually appealing and can be used as ready made Lego bricks to build any type of page. They are based on a blocks drag-and-drop system, easy to use, with customization options for each type of block.
A content management system is a framework for managing the online content aspects of an organization. Usually they offer options for high customization and lots of options to be added.
A page builder is a good solution for a simple website, with static content that doesn’t need changes very often. It is good if you need a quick solution with little technical knowledge involved. Back to the Lego comparison: if you have the blocks set for building a farm, you need a lot of imagination to transform it in a space ship. Usually you go and get yourself a new set. From my experience, the problems appear when the organization needs change and transformation. Migrating from a page builder to a content management system for more flexibility and user interaction is a hard job, sometimes not resources friendly.
Lately, all content management systems have adjusted to the market: Drupal, Magento and of course WordPress offer built in builders that offer the ability to visually customize the design without coding knowledge.
Although the content management systems are designed to offer the possibility of easy content updates, it doesn’t mean they cannot be used for static websites. It just means that if and when the website needs a redesign, just a face-lift or a new functionality, it is easier to provide it.
What is WordPress?
WordPress is a free content management system that can be used to build and customize any type of responsive website, with numerous possibilities to extend the features and functionalities. Your blog can easily become a multi-language responsive website, with payment gateways, easy to administer, secure and optimized .
I love it for a number of reasons and I am sure this is the solution for most websites requests.
Free to install, free support community, free widgets and add-ons
First of all, WordPress is free: since it started, in 2003, it developed to the most used content management system in the world, mainly using free additions by passionate programmers. You can install WordPress on a server, for free and you are good to go. You can get answers to your questions from the WordPress community, maintenance is easy and also free (updates to the core and to the add-ons appear and solve users’ issues, while adding new cool stuff).
Another reason I love is WordPress’ high versatility: at the beginning it was associated with blogs, but now you can do almost anything. It is possible to build an e-commerce solution as easy as it is to display a photography portfolio. I have seen it being used for blockbusters’ presentation websites or for corporate websites full of content.
Design – build the website how you want
In terms of creativity, there are thousands of themes that offer a rich playground for all the website design ideas. Custom colors, custom fonts, any type of media can be added to make you fully own the website. The themes address different needs and offer flexible levels of customization, so you can have an almost off the shelf solution quickly and effortlessly.
Easy content administration
Building a WordPress website gives all the tools needed to create good quality online content, promote it by SEO means, gather subscribers, Social Media sharing opportunities. As it is a content management system, it does exactly that: manages the content that you need out there presented to the visitors.
WordPress is also really user friendly: you need no technical expertise to administer it – adding content, modifying it, posting your new videos or images.
It is hard enough to create and to maintain any website, the security issues should be no concern. WordPress has a dedicated team that continuously improves the security tools in order to keep your website safe. Malware scans are easy, so the danger of a website being down, or with lower performance are in this way reduced.
Cross device and cross browser functionality – responsive websites
Your WordPress website will look great on all the big or small screens and on all the browsers, as most of the themes are build to deliver responsive websites. Based on your needs, you can focus on the mobile version and design or you can build a website that will deliver high quality visuals on bigger screens.
Many times, we need to deliver content in more than one language: most of the themes come translation ready, meaning that you can display or even translate your content in whatever language you need. Your users will see the content in their language and will engage more with the provided content. Also you, as a WordPress user, might prefer the platform in your native language, assuming this is not English – you have around 70 languages to choose from. WordPress make it really easy to deliver a multi-language website to your users.
A lot of other reasons are to be mentioned about why WordPress is so powerful, the ones above being the most compelling for a non-technical CMS user.
Personally, I would add the following:
- Easy change of hosting provider
- Easy backups – the data is not going to be lost, even if something goes really wrong
- Integration of sharing options and sharing bookmarking
- The ability to hide posts, save revisions and versions
- Team collaboration is easy by assigning roles and permissions
- Integration with Mail Chimp, Google Maps, Calendar, payment plugins
- Quick development: new features, widgets, personalization of elements is quick and easy for a developer
- Google loves WordPress: structured content, easy navigation on the website, mobile ready (responsive pages)
If you like numbers, there are some statistics that might convince you:
- 50-60% is WordPress’ share of the global CMS market – making it the most popular CMS of them all
- WordPress powers 14.7% of top 100 websites in the world
- In 2014, non-English WordPress downloads surpassed English downloads for the first time
- WORDPRESS.ORG plugins received 1 billion total downloads, and counting.
I love implementing new WordPress websites: each is a challenge and a discovery. Also, the community is really big and great, I love being a part of it. Do you want to try it for your next project? See what I can do for you: https://onlinemarketingvienna.com/packages-prices/
- more WordPress on their page: https://wordpress.org/
- WordPress websites that you cannot believe are build using a CMS: https://www.wpbeginner.com/showcase/40-most-notable-big-name-brands-that-are-using-wordpress/
- website builders: https://www.websitebuilderexpert.com/website-builders/best/